Mrs Darlington’s is a 25 year old family business that produce a range of high quality curds, jam’s chutneys and sauces. REDFRED were first approached to refresh the brand and packaging to help the business achieve greater export sales. The ‘Made with Love’ strap-line and use of the iconic mop-cap device were brought in along with the renaming of the business’s flagship product as ‘Legendary Lemon Curd’.The full range of over 70 products were designed with individual colours for each gingham mop cap. The labelling and printing of the product packaging created challenges for our design team but we feel that end result is distinctive and in keeping with the ‘better than homemade’ philosophy of the brand.The new packaging has helped to improve sales both in the UK and overseas. The stockists such a delicatessens and farm shops are able to create bright and attractive displays using just the products themselves.The Mrs Darlington’s range is augmented by two other products lines. Sarah Darlington’s and Wendy Darlington’s, these range from pickled onions and mustards to cooking sauces. The packaging style has been successfully transferred to these complimentary product ranges.To assist the marketing of the products REDFRED worked with Mrs Darlington’s to produce an innovative product brochure to help tell the story of the brand. REDFRED art directed the photography to show how the products could be used whilst our designers created a useful sales tool to showcase the product range to potential wholesalers and retailers.
