Melbourne Design Websites Marketing Print Branding Communications
BRUSH Turbogenerators is the largest independent manufacturer of turbogenerators in the world. We have worked with the marketing team on a number of internal and external brand communications projects. In 2011 BRUSH had a family fun day and asked REDFRED to develop the materials to invite, engage and inform the employees and their families. The day was a huge success. The business card, a staple of any business brand communications. In a large business such as BRUSH with many sub-brands and branches the development of brand guidelines is critical. REDFRED have tasked with the development of the brand guidelines to show the various parts of the business how it should look; what to do and what not to do in certain design applications. BRUSH are a large international organisation with a global strategy. When BRUSH wanted an interactive graphic device to show market penetration and demonstrate targets for their internal conference they turned to REDFRED. With an international events programme BRUSH often require exhibition graphics and materials to be designed for the specific requirements of these markets. REDFRED designed two US specification brochures to illustrate the US presence of BRUSH at POWERGEN 2011 in Las Vegas. When BRUSH wanted to create an awareness campaign for employees on the benefits of energy saving and efficiency they asked REDFRED to create a solution. It was important that the internal communication campaign was branded, created attention and promoted action. A series of posters were developed to be placed in and around the workplace. REDFRED were asked to work with BRUSH on the exhibition stand graphics at the POWERGEN exhibition. The stand featured a number of graphic walls, video screens, product displays and a holographic representation of a turbogenerator.